About the BBB
The BBB originally was created in 1912 by business leaders to correct advertising abuses. Later on services expanded to monitor business performance and provide information on business activities. As a private not for profit they enlist companies of all sizes and in all industry segments to abide by voluntary initiatives that support and encourage marketplace integrity, business ethics, and reliability. Our motive is simple, drive consumers to trustworthy businesses.
The BBB Story
The Mission
To be the leader in advancing marketplace trust.
The Vision
To have a marketplace where buyers and sellers trust each other.
We will accomplish our mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models, and denouncing substandard marketplace behavior.