Trust in business is declining
Complaints are increasing Build Trust...Build Your Business
Trust in your business is measurable. Trust matters, it can affect the quality and productivity of your business. You can affect the trust-factors in your business. And whether you affect them in a positive or negative manner, consumers respond.
The top two actions CEOs and their company’s could take to increase Americans’ TRUST in businesses they deal with everyday: - 72% point to “doing a better job delivering on their promises”
- and;
- 70% point to “standing behind their company’s advertising.”
Other actions:
2007 Princeton Research findings – 70% of consumers say they will be more likely to buy from a company designated as a BBB Accredited Business.
BBB and J.D. Power Collaborate to Provide Consumers with Trusted Online Resources for Finding Reliable Businesses and Services
Better Business Bureau and J.D. Power and Associates announced a new online content sharing agreement to help consumers research and identify trustworthy businesses such as car dealers, insurance agents, builders and movers.
“For nearly 100 years, BBB has been the organization consumers turn to for help with identifying trustworthy businesses,” said Stephen A. Cox, President and CEO of the Council of Better Business Bureaus. “J.D. Power’s research and evaluations are a natural complement to the information BBB provides online and now consumers can conveniently get the expertise and guidance of both organizations on either Web site.”
“J.D. Power and Better Business Bureau are working together to help consumers make more informed purchase decisions based on the voice of the customer,” said Peter Marlow, vice president and general manager of corporate communications and marketing at J.D. Power and Associates. “At a time of heightened consumer sensitivity related to product and service quality and customer satisfaction, we are pleased to be working with BBB to bring trusted ratings and relevant ownership information to consumers.”