In Business for Business.
In difficult economic times, small businesses and corporations are looking for ways to reduce business costs and increase productivity. If they don't, they may go out of business. Often, they cut out the wrong things such as marketing, advertising and key employees that cannot be replaced and are a good part of the success of the organization. It's times like these, that it is paramount to be part of the community and a member of the right organization, especially if that association indicates the business has a proven track record for being dependable, in essence trustworthy.
When you get right down to it, ask yourself, how do people know they can trust my business? The answer is simple – demonstrate consistent, honest behavior; be responsible for results and actions; and be accountable. Know that every interaction you have is a moment of trust. In effect, all engagements with customers are trust transactions, whether they actually buy at a given moment or not. You can convey trustworthiness with the right association that delivers "Trust".
With a history of over 95 years the BBB is the symbol and authority when it comes to marketplace trust issues. People bring their lists to the BBB where they know they can obtain an unbiased Reliability Report with no fees, no long forms, and easy to understand A to F rating. The place people start when they need to find a business, invest or even work for a company is www.bbb.org .